|
An
interview with Toronto based designer, Gina Tersigni.
The
Best Kept Secret: You were in your early 40s when you started
designing clothes. How did you decide to go into fashion design
and why at that stage in life?
Gina
Tersigni: I was a stay-at-home mom for several years. When
my kids got older, I wanted to go back to work and had always wanted
to get into the fashion business.
I
had a background in business but had always loved fashion. I took
some courses when I was home with my children. In fact, it was my
children that really made me take the final leap into the business.
While we were shopping one day during a trip to Montreal, I was
lamenting how much I’d like to get into the fashion business
and my kids said to me “Just do it.”
I
got the idea to start with jeans because I wanted a comfortable
fit for myself. I was in my early 40s at that point. There were
so many low-rise jeans out there that just didn’t feel right.
Sometimes it doesn’t matter how thin you are, when you’re
in your 40s, some things just aren’t appropriate.”
TBKS:
What are some of the features of the jeans that make them great
for midlife women?
GT:
The jeans have stretch. They’re not low – they have
a high, thick waistband. We have both straight and flared styles.
TBKS:
Your collection has expanded beyond the jeans.
GT:
That’s right, there are more pieces. We offer a wide range
of choices that you can dress up to go out to dinner in or wear
every day. I really try to make things that you can mix and match
so you don’t have to buy a new wardrobe each season. We try
not to be too trendy. Our pieces are timeless.
TBKS:
What’s your bestseller?
GT:
The jacket on our website. I worked with a manufacturer in Italy
and the fit is incredible?
TBKS:
I’ve seen that jacket on a young model and on you –
someone in her 40s. It looked great on both of you. How old is your
average customer?
GT:
Our demographic is typically 35 and over.
TBKS:
How hard was it to start your own business in this industry?
GT:
People are obsessed with brands and a new designer has to prove
him or herself. The first couple of years were extremely difficult.
Networking helped.
TBKS:
Any advice for other midlife women who are contemplating starting
their own business?
GT:
Follow it through. It’s not easy. If you believe in it just
keep going.
TBKS:
Any style advice for our set?
GT:
When I was 40, that’s when I started to feel comfortable in
my own skin. I like the person I’ve become. I’m going
to do what I enjoy and not let others bring me down.
If
a woman can have this kind of attitude, it transpires into the way
she looks.
We
can still look young and fresh and great in clothes that look good
for us at any age
Where
to buy? Go to the Principessa website for a retailer in your area. |